Marketing research on the study of consumer preferences for sweet dishes

The article presents the analysis research results of confectionery mass market production and consumption. A comparative characteristic products consumption by residents Russia Europe is carried out, reasons for differences in are clarified. An 2015–2019, coronavirus impact assessment on it, a forecast 2020–2024, according to “Businesstat” data, presented. Based Russian State Policy goals field healthy nutrition, priorities raw materials food main types that meet modern quality safety requirements determined, introduction development vector additional regional taking into account region population traditions: berry materials, algae (kelp). When conducting marketing research, methods qualitative quantitative were used this work. Marketing was conducted using questionnaire method, sample size 100 random respondents. object study consumer preferences when choosing sweet dishes. survey examined category dishes: whether consumers Murmansk buy dishes, where they them, what kind dishes prefer, possible additives would be acceptable preferable consumer, Murmansk-city rely buying dish. dish producing feasibility meets potential revealed. interest product type enriched with berries Kola Peninsula established.